Every thread, every weave and every stitch marks a milestone for us!

Soorty began as a shop in the 1980s, shipping its first export order in 1983. Our first decade was of slow and steady growth. During this period we cultivated distinction in assembly line production and created the right systems for apparel manufacturing. It was under the vision of Soorty’s Managing Director, Mr. Shahid Soorty, that Soorty began focusing on denim. In the mid 90’s, after extensive travel and research, Mr. Soorty put up one of Pakistan’s most complex laundries for denim wet processing, providing Soorty with a sustainable competitive advantage in this field. In fact, we were the first company to bring Tonello washers to Pakistan, leading the way for the rest of the industry.
From then on, the growth has just compounded. In 2007, we integrated backwards and established Soorty Denim. The culture at Soorty, from the top to the bottom, is all about denim ever since the mill was put up. We have developed a strong passion for denim, and want to inculcate this passion for denim in our end consumers. Our dream is to inspire everyone to love their denim, and for denim to be completely sustainable. Soorty will be at the forefront of the creation of denim fabrics and jeans, with a special emphasis on quality, cost and delivery of our products. We will do this through research, innovation and a sharp focus on our customers’ expectations while ensuring a sustainable impact on our Earth and her people.