Will AI make our lives–and the fashion industry–better?

Is AI the future? G-Star, Soorty, Prada Group, Zegna, Zalando think so. Brands like #GStar and denim specialists like #Soorty have started to create their own generative AI-designed collections, along with other players that have started creating their own digital showrooms and collections during the pandemic, created metaverse art pieces & fashion weeks already taking place for the 2nd year in 2023. Maria Cristina Pavarini questions “Will AI make our lives–and the fashion industry–better?” on her latest article.