Soorty Shares Insights on Sustainable Agriculture at London Knowledge Exchange

Dr. Yousaf Ali, Head of Agri Ventures and Traceability at Soorty presented Soorty’s Sustainable Agriculture Program at the Cotton Sustainability Insetting Knowledge Exchange, held at the Fashion and Textile Museum in London.

Organized by Pilio and SAMA^Verte, the event brought together experts from organizations including WWF-Pakistan, Better Cotton, and IPI to discuss how insetting strategies can support climate resilience, biodiversity, and social impact within the cotton value chain. Soorty’s presentation highlighted its integrated approach to regenerative agriculture, traceability, and farmer engagement in Pakistan’s cotton-growing regions.