As the most popular fabric on the planet, denim is functional, versatile, easy, responsible and long-lasting – and a truly unique canvas to unleash your imagination.
Weaving one story at a time, our LEED Platinum denim mill is a marvel of engineering in Pakistan.
Million Meters
We can produce 7.5 million meters of fabric a month, and do so responsibly.
Our Higg Index score is 91.
We design with purpose – our denim fabrics are made with love and consideration.
We use technology as an enabler, and data as a driver in our responsibility journey.
Energy
Our rooftop solar installations supply 1/3rd of our daytime energy, and is the only setup in the country to use Reflex Battery Energy Storage System to maximize utilization.
Water
Our proprietary Zero Waste Water™ technology reduces water use dramatically.
We reuse 76% of our water through our water recycling system.
We use eco-applicators, or “kiss roll” systems for sanforization.
Chemicals
We use Smart Indigo – a pollution-free indigo reducing agent which replaces the use of heavy chemicals with electrochemistry.
We use Ozone for fabric finishing.
We are proud to be the first mill in the world to achieve Progressive Level in the ZDHC Supplier to Zero program.
Our infrastructure is vast and flexible, allowing us to experiment wholeheartedly and develop world-class fabrics.
