Soorty is featured multiple times in the Summer 2023 edition of Rivet Magazine, with coverage ranging from the Looking Back To Move Forward and HumAIn collections, along with interviews on recent fabric developments as well as the AI-generated denim line.  VIEW ON...

Circular solutions are essential for the fashion industry’s sustainability and ethical development, and Soorty is at the forefront of offering such solutions. The latest initiative is the producer joining CSN, CIRCULOSE® Supplier Network while their projects also include Soorty’s branded recycled fiber solutions, Second Life,...

Soorty continues to push the boundaries of technology and fashion innovation, showcasing further remarkable results of their creative fusion in their latest collaboration with Volker Ketteniss and the Denim Dudes.  VIEW ON...

The five-pocket jean is a timeless classic for a reason. But sometimes it’s beneficial to shake up denim silhouettes. Recently, Soorty used artificial intelligence as an antidote to the industry’s sameness. Dubbed HumAIn, the project uses AI as a tool rather than a replacement for the human touch in design. Marketing &...

Soorty, has recently released Humain Chapter 2, the latest edition of its innovative AI-generated denim collection during a recent event held in New York on 18 July and during Kingpins NY. For the occasion, they presented a selection of ten denim outfits curated by a joint collaboration between Volker Ketteniss, and trend experts...

House of Denim Foundation launches the second Stretch Yourself project, in collaboration with Jeans School & The Lycra Company as well as seven denim mills including Soorty. The theme is Diversity in Denim, devising the future of stretch denim according to a gender-fluid and multi-functional purpose driven...

Is AI the future? G-Star, Soorty, Prada Group, Zegna, Zalando think so. Brands like #GStar and denim specialists like #Soorty have started to create their own generative AI-designed collections, along with other players that have started creating their own digital showrooms and collections during the pandemic, created metaverse art...

A new collection of Soorty-made denims for both virtual and material-world consumption, HumAIn, follows a creative collaboration between the producer and Volker Ketteniss. The vertical manufacturer has been pursuing “digital denim” design systems and technologies for around five years...