February 2025
Soorty recently hosted representatives from Better Cotton to align on shared goals for promoting responsible cotton farming practices in Pakistan. Discussions during the visit addressed ongoing challenges in the sector, potential mitigation strategies, and the broader environmental and social impact of sustainable cotton production.
The visit included a tour of the Soorty Sustainable Cotton Research Hub (SSCRH), where the team explored ongoing work in organic and regenerative agriculture. Key initiatives such as the NON-GM cotton seed bank, research into climate-resilient practices, and the use of digital tools for smarter farming were highlighted. Collaborations like these are critical to scaling regenerative approaches and supporting cotton-growing communities in becoming more resilient and future-ready.
