The five-pocket jean is a timeless classic for a reason. But sometimes it’s beneficial to shake up denim silhouettes. Recently, Soorty used artificial intelligence as an antidote to the industry’s sameness. Dubbed HumAIn, the project uses AI as a tool rather than a replacement for the human touch in design. Marketing & Communications Manager Eda Dikmen chats with Tuncay Kilickan on their latest podcast about the project.
Sourcing Journal