Soorty, has recently released Humain Chapter 2, the latest edition of its innovative AI-generated denim collection during a recent event held in New York on 18 July and during Kingpins NY. For the occasion, they presented a selection of ten denim outfits curated by a joint collaboration between Volker Ketteniss, and trend experts...

House of Denim Foundation launches the second Stretch Yourself project, in collaboration with Jeans School & The Lycra Company as well as seven denim mills including Soorty. The theme is Diversity in Denim, devising the future of stretch denim according to a gender-fluid and multi-functional purpose driven...

Is AI the future? G-Star, Soorty, Prada Group, Zegna, Zalando think so. Brands like #GStar and denim specialists like #Soorty have started to create their own generative AI-designed collections, along with other players that have started creating their own digital showrooms and collections during the pandemic, created metaverse art...