Discover our wide range of responsibly made denim fabrics & garments that effortlessly blend quality, function and purpose.
COLLECTIONS
Check our latest fabric & garment collections.
DESIGN FOR PURPOSE
PRODUCT JOURNEY
R&D fuels our drive for innovation and allows us to delve into new territories. Sustainability has a key role in our research and development.
Starting with the responsible harvesting of cotton, moving on to careful selection of materials and continuing with responsible fabric weaving & finishing, each of our steps is taken consciously.
Our garments are crafted with longevity and versatility in mind while our fit constructions reduce waste. We utilize technology to further our sustainability goals as needed in the digital age, such as utilizing 3D prototyping.
DIGITALIZATION
Weaving the future of fashion with design, sustainability and technology. At Soorty we seamlessly integrate digital innovation in our business as usual, showcasing the synergy between craftsmanship and cutting-edge skills.
HumAIn
HumAIn
Like finding pictures in the clouds
A creative collaboration by Soorty x ORNMNTNCRM, using AI to explore the infinite possibilities of denim, both virtual and IRL.
The digital collection was imagined by Volker Ketteniss and generated with the help of the popular open-source AI, Stable Diffusion. Two designs selected from the collection were materialized as physical garments, using Soorty’s state-of-the-art, vertical manufacturing infrastructure with a highly responsible fabric base and smart processes.
As a responsible manufacturer of denim and jeans at scale, Soorty is excited to be working at the very forefront of this new chapter in the fashion industry, where technology and creativity walk hand in hand to build a new future.
HumAIn 2.0
Looking through the lens of AI
Soorty has partnered with ORNMNTNCRM and denim influencers & trend experts Denim Dudes for the second chapter of HumAIn, its AI-generated denim collection. Aiming to explore a plethora of innovative ideas, the collaboration creates a new language of design and creativity for the denim world.
The Denim Dudes create future forecast stories each season to guide the denim industry on emerging silhouettes, styles, and market trends. Collaborating with them and ORNMNTNCRM’s Volker Ketteniss, we harnessed their input to navigate the AI we’ve used, MidJourney, resulting in a captivating journey. The AI was supplied with Denim Dudes’ Avant Y2K forecast for FW24/25, a contemporary reinterpretation of the past.
Digital Library
Soorty Digital Library is an easily accessible and user-friendly online database of collections, trimmings & trend inspirations.
It is designed for our customers to easily navigate through different collections, search essentials, gather inspiration or develop digital archives at ease.
3D Sampling
Soorty 3D Evolution studio offers digital design services with high tech tools and design softwares creating close to reality digital prototypes of denim garments.
Providing a virtual simulation of how garments will look and fit on the human body, digital sampling allows us to make necessary adjustments and optimize designs. Embracing 3D design in fashion hence transforms sampling as we know, minimizing material waste and environmental impact.
By digitally visualizing and refining garments before production, we redefine the creative process, fostering a greener future for the industry as 3D sampling facilitates time, cost and resource effective supply chains that reduce the need and transportation of physical samples.
A selection of our 3D Samples:
Digital Collaborations
Soorty has conducted multiple collaborations with opinion leaders and influential names of the denim industry to share our capabilities and explore the borders of creativity when it comes to digital fashion.
THE WORLD’S FIRST DIGITAL DENIM GARMENT
Dreamed and designed as an expression of emotion to demonstrate the beauty of the cradle to cradle principle using digital craftsmanship together with uniquely crafted engineering techniques.
Using solely data and not wasting any material, the collaboration is a first of its kind in the industry.
PLANET INDIGO
An exceptional partnership unfolds in the form of a combined physical and digital collection, where each garment weaves a tale of dedicated craftsmanship and maps the evolution of its raw components into the ultimate creation.
With a commitment to transparency, the collection openly discloses the raw materials and resources employed, along with the intricate stages undertaken for each piece. This compilation distinctly underscores the value of our garments, acting as a medium through which one can intimately observe the amount of resources infused into clothing. Gently reminding consumers to reexamine their bond with their wardrobes and advocate for making clothes last.
OWN YOUR DENIM
A captivating collaboration which came to life with a unique collection that breathes new life into classic denim pieces by seamlessly merging the charm of classic denim pieces with the smart and conscious innovations of our age.
In a groundbreaking move, each physical piece is accompanied by a 3D counterpart, blurring the lines between the tangible and the virtual while becoming the first ever digital vintage collection.
Future Possibilities
Future Possibilities is Soorty’s on and offline platform of transparent information designed to engage with stakeholders – industry players, consumers, NGOs, customers, competitors, press … anyone within the denim value chain.
On the offline level it travels the world with experience based marketing activities to engage with stakeholders around responsible production & conscious consumerism.
On the online level the Future Possibilities website serves as an open source library of information with inspirational updates, mood boards, stories as well as know-how on responsible denim.
