Through the Soorty Forest Rescue Initiative, we raise awareness about environmental issues and coastal ecosystem preservation. Partnering with GROASIS, we leverage the innovative WaterBoxx® technology to reclaim arid land and combat desertification.
Collaborating with WWF, we actively participate in mangrove plantation drives and beach clean-up efforts, reinforcing our dedication to environmental stewardship and a sustainable future.
Soorty Forest Rescue Initiative (FRI)
Groasis Waterboxx®: Greening Deserts with Innovation
In 2018, Soorty partnered with GROASIS to implement their patented WaterBoxx® technology. This cutting-edge solution is designed to combat aridification and reclaim desert land, enabling plants to thrive without the need for watering for up to a year!
Our project is planned to unfold in three phases: testing the technology’s adaptability to Pakistani climates, creating urban forests within government parks, and embarking on a massive mass-plantation effort in the expansive Thar Desert, covering approximately 200,000 km². Beyond reforestation, our mission aims to improve lives, reduce carbon footprints, and combat climate change.
Preserving Karachi's Mangroves with WWF
Karachi’s mangrove plantations face grave threats from pollution and the growing impact of climate change. In collaboration with the World Wide Fund for Nature (WWF), Soorty regularly undertakes Mangrove Plantation Drives to safeguard these vital ecosystems. Our Soorty team, united in purpose, visits the WWF Wetland Center along Karachi’s coastline to plant seeds and saplings, working together to protect and preserve natural vegetation.
Cleaning up the Coastline with WWF
As part of our Soorty Forest Rescue Initiative, we team up with WWF to organize day-long beach clean-up drives. Our dedicated staff, from across our divisions, come together for this impactful event. Beyond cleaning, this project instills a profound sense of environmental responsibility and ownership. Our collaboration with wildlife experts sheds light on the far-reaching consequences of land and water pollution.
