September 2024
Soorty Enterprises is contributing to the evolution of Denim Deal 2.0, a renewed global initiative focused on circularity and reducing textile waste in denim production. Building on its original Dutch foundation, the Denim Deal has entered a new phase powered by industry collaboration. Soorty played a key role in the rebranding process, developing a refreshed visual identity, including a new logo and color palette which was unveiled at Munich Fabric Start’s Bluezone in September 2024.
Beyond design, Soorty supports Denim Deal 2.0 through its ongoing commitment to circular production. Initiatives like Second Life™ which transforms pre- and post-consumer textile waste into new denim demonstrate Soorty’s practical approach to closing the loop. By engaging across the supply chain and promoting recycled cotton use, Soorty continues to advance scalable solutions that align with the core values of Denim Deal 2.0 and the broader push toward a circular economy.
