Collective action to change for the better. Sustainable development is only possible via optimizing our relations with people and our planet and constantly reassessing what ‘profit’ means in a collaborative world.
At Soorty we’re taking SDG17 – Partnerships – as our guide on this journey. We customarily build cross-industry alliances and join forces with brands, companies, individuals we share common values and goals with.
SELECT PARTNERSHIPS
Rooted in responsible innovation, Soorty thrives as a collaborative force uniting conscious minds to weave a brighter future together.
Check our recent, purpose-driven collaborations.
SpaceD Events
Partners: Jeanologia, The Lycra Company, Lenzing, Marmara Hemp, Zero Waste Design, ORNMNTSNCRM, Tonello, Left Hand Twill, Oak & Acorn and more
Soorty’s purpose driven creative NYC hub SpaceD hosts an event every season since its opening to celebrate the power of collective action, our passion for denim, creativity and innovation. Designed to accelerate our progress towards a sustainable denim sector, the events bring cross-industry and supply chain partners, creatives, sustainable fashion advocates and experts together under one roof.
Reload In Blue
Partners: Lenzing
Soorty’s capsule collection created partnership with Lenzing, one of the largest man-made cellulosic fiber producers globally that has comfort, well being and responsibility at its core.
Created using TENCEL™ lyocell fibers, the collection is designed around well-being, connectivity and conscious choices through loungewear and hybrid clothing with sustainable solutions.
Product development & design for purpose was key for the capsule – using nature’s gifts in the correct blend for weaving fabrics that speak for comfort, sustainability and style. The environmentally responsible & biodegradable fiber of botanic origins was used in the denim fabrics of the collection. From jeans and shirting to accessories and athleisure, the collection has been designed to have lower impact.
HumAIn - AI generated denim
Partners: ORNMTSNCRM & Denim Dudes
As a creative collaboration by Soorty x ORNMNTNCRM, HumAIn is a two chaptered denim collection which uses AI to explore the infinite possibilities of denim both physically and digitally.
The partnership is designed around the idea of AI generated denim looks and realizing them into physical garments utilizing Soorty’s state of the art, responsible innovations. For the second phase of the partnership, the Denim Dudes who create future forecast stories each season to guide the denim industry on emerging silhouettes, styles, and market trends joined and guided the trend direction of the collection.
The AI was given with Denim Dudes FW24/25 story, Avant Y2K is a modern interpretation of the past. The possibilities generated by the AI were endless, some of which led us down unexpected paths while others presented innovative ideas we hadn’t considered before. From this unique world created by the AI, together we’ve selected 10 of looks which were then realized into physical garments utilizing Soorty’s highly responsible denim fabrics and state-of-the-art, vertical manufacturing infrastructure.
Own Your Denim Collection
Partners: Left Hand Twill
Soorty partnered with Left Hand Twill, a company built around a desire to conscientiously better the fashion consumption model in America, to launch the size and body inclusive Own Your Denim Collection.
LHT’s objective is to reduce the pounds of textiles that are placed in landfills every year by offering an array of finely curated vintage denim and denim accessories. The brand is dedicated to helping consumers find the perfect pair of jeans while expanding their knowledge on the vast world of denim.
As environmentally-minded brands, LHT and Soorty worked together to showcase the viability of used clothing as an alternative to fashion goods that are sadly being perceived as disposable after a couple wears. Seeking a solution in educating & providing more outreach to communities who are the prime buyers and create more of an attainable and responsible option.
The capsule is a recreation of 10 selected pieces from the LHT archive which were updated using only the most responsible denim fabrics woven with sustainable fibers using smart technologies. Each piece has a beautifully written poem attached, dedicated to people who are special to Solomon, the owner. This adds value to the existence of the collection with the idea of increasing people’s emotional bonds with their wardrobes.
Planet Indigo
Partners: Simply Suzette
Created in a partnership with Simply Suzette, Planet Indigo is a collection in which each piece narrates a unique story of the hard work and resources that goes in our clothes. Highlighting each and every step from selection of the raw materials to the numerous steps each piece had to take, the collection aims to promote conscious production and consumerism.
While utilizing the most conscious materials and processes out there, Planet Indigo was curated to call attention to the importance of transparency when honestly measuring & reflecting the hard work that goes in our clothes.
Each product’s impact was measured and transparently shared with the multiple tools attached to the garments, digital reflections of each piece was created to help explain the story and a diary was prepared to honestly show the number of hands that touched each garment before the final garment they are.
Open Days at Branding Design Office
Partners: Robin Denim and select influencers
Soorty hosts interactive open house events in its different locations to foster interactive discussions and engaging experiences. These events are designed to empower our valued audiences with comprehensive insights into the realm of responsible denim choices, presented across physical engagements which enable the visitors to experience our Future Possibilities platform.
Influencers who are able to reach wide audiences, and prefer to use their voice to share information about responsible denim making are among the guests invited as education of customers is among the main goals of these events.
Future Possibilities Talks
Partners: Jean School & Denim City Amsterdam
Soorty’s vision for the future of denim unveiled where beauty and technology converge through four interactive seminars, each addressing the challenges and beauty of our industry; and the abundance of the future.
Soorty became a part of the Denim City family in 2019 and worked on an engaging ecosystem of different occasions such as workshops, seminars and other events bringing the denim community together.
The Future Possibilities by Soorty Seminars were held every 2 months in the Denim City; each covering a certain topic such as Digitalization, Responsible Manufacturing, Design & Creativity, Humanity and more hosting cross industry experts.
Women In Denim
Partners: Denim Dudes, Simply Suzette, AMK Atelier and CKX Studio
We’ve hosted an exciting denim design & development workshop with inspiring female entrepreneurs of our industry.
The denim industry is heavily dominated by men, and at the same time targets mainly women. And, from the ladies who harvest cotton from the field to the ones weaving fabric, the collectors for reuse to merchandisers, designers, photographers, sales or communications managers…. There are countless ladies in the value chain whose art, passion and business make denim what it is. This project was designed and constructed as a collective story aiming to narrate the one of the women in denim, whether they are at the backstage of the supply chain, or closer to the customer.
Coming from around the world, we’ve invited four denim dudettes, female entrepreneurs with their very own, very unique style to work for us through the journey. Each was asked to design a full outfit to represent them – what they stand for when it comes to denim, what they think, feel, represent. Using the most versatile and inclusive fabric in the world, denim, as our canvas we were able to cover unique styles, looks and attributes.
Indigo Dyeing Workshops
Partners: BluePrint Amsterdam
Soorty and BluePrint Amsterdam collaborated multiple times with a captivating synergy where the true artistry and denim & indigo heritage unite. Each time the partnerships transcended the ordinary, delving deep into the heart of craftsmanship and tradition.
During the much-celebrated Denim Days festival in Amsterdam, Soorty & and Blue Print Amsterdam orchestrated an enchanting fusion of talents celebrating the timeless allure of indigo, which has adorned generations with its rich, soulful hues. Visitors had the chance to experience the traditional indigo dyeing techniques themselves, and customize their own, one of a kind accessories by coloring the 100% cotton bandanas and tote bags made by Soorty with natural indigo.
The uniforms of the staff working for the festival in Denim City Amsterdam, which is one of the main locations for the event, were also handmade and dyed by Soorty and Blue Print Amsterdam teams. We feel pride in being part of this artistic collaboration and having done a reverence for the indigo legacy.
