Soorty carried out its annual Breast Cancer Eradication Campaign throughout October, with a focus on education, prevention, and early detection. Awareness sessions were held across various units in collaboration with Dow University of Health Sciences, covering key topics such as regular screenings, self-examination techniques, and the importance of early intervention. Where needed, the campaign also supports access to follow-up care, including treatment and surgical support.
Extending beyond the workplace, the campaign included an outreach session conducted in partnership with Patel Hospital and AIMS Institutes at Khatoon-e-Pakistan Government Girls School. The session introduced students to essential information on breast health and early awareness, with the aim of fostering long-term health literacy in the community. Through these combined efforts, Soorty continues to support preventive healthcare practices both within the organization and in the broader community.