House of Denim Foundation launches the second Stretch Yourself project, in collaboration with Jeans School & The Lycra Company as well as seven denim mills including Soorty. The theme is Diversity in Denim, devising the future of stretch denim according to a gender-fluid and multi-functional purpose driven world.

Is AI the future? G-Star, Soorty, Prada Group, Zegna, Zalando think so. Brands like #GStar and denim specialists like #Soorty have started to create their own generative AI-designed collections, along with other players that have started creating their own digital showrooms and collections during the pandemic, created metaverse art pieces & fashion weeks already taking place for the 2nd year in 2023. Maria Cristina Pavarini questions “Will AI make our lives–and the fashion industry–better?” on her latest article.

A new collection of Soorty-made denims for both virtual and material-world consumption, HumAIn, follows a creative collaboration between the producer and Volker Ketteniss. The vertical manufacturer has been pursuing “digital denim” design systems and technologies for around five years now.